Our Team

The Impact You’ll Make:

- Lead the creative direction and design vision for new and existing games across Lion Studios’ portfolio.

- Manage and mentor a team of game designers, fostering creative growth and high-quality output.

- Own and refine core gameplay loops, meta systems, and monetization design to drive long-term player engagement.

- Evaluate early prototypes and provide clear direction to improve game feel, retention, and scalability.

- Collaborate with product managers, developers, and artists to ensure cohesive execution of game concepts.

- Review game performance metrics and iterate on design based on user feedback and analytics.

- Stay ahead of market trends in mobile, hybrid casual, and puzzle genres to guide game innovation and differentiation.

- Build internal design processes, documentation standards, and best practices across the team.

Basic Qualifications:

- 5+ years of experience in game design, with at least 2+ years in a leadership or directorial role.

- Proven success shipping mobile games, especially in hybrid casual or puzzle genres.

- Deep understanding of game systems design, monetization strategies, and player retention mechanics.

- Strong creative vision combined with a pragmatic, data-informed mindset.

- Experience managing and mentoring cross-functional creative teams.

- Skilled in translating high-level concepts into executable design plans and playable prototypes.

Preferred Qualifications:

- Experience using Unity for game design and prototyping.

- Familiarity with Figma or similar tools for UX/UI collaboration.

- Comfortable working with or integrating AI tools into game design pipelines.

- Strong track record of launching and scaling successful mobile titles

The Impact You’ll Make:

- Drive early-stage game development by contributing to concept ideation, core gameplay design and level design.

- Design and refine gameplay mechanics with a focus on difficulty tuning, progression, and player engagement throughout the game development phase

- Provide feedback and direction on core gameplay through internal reviews and early testing

- Collaborate with cross-functional teams, including artists, developers, and producers, to ensure cohesive game design and implementation, fine-tune game balancing, pacing, and feel.

- Analyze player behavior and gameplay data to identify areas for improvement and iterate on features to optimize key metrics

- Stay on top of industry trends across mobile, PC and console to help shape innovative and competitive gameplay experiences current mobile, PC, and console gaming trends.

Basic Qualifications:

- At least 3 years of experience as a game designer, focusing on hybrid casual games

- Strong understanding of game design principles, mechanics, and monetization, particularly in the puzzle genre

- Advanced analytical skills, ability to spot patterns and trends

- Experience with level design and funnel optimization

- Experienced with creating mock-ups and design documents

- Experienced in communicating with programmers, leading them through the execution of your designs, and giving feedback

- Proficiency in Vietnamese and English to communicate with both local Vietnamese and Lion teams

Preferred Qualifications:

- Proficiency in Unity is a huge plus

- Familiarity with Figma or similar visual collaboration software

- Experience and general knowledge of working with AI tool

- Track record of publishing/working on a successful hyper/hybrid casual or casual titles

The Impact You’ll Make:

- Translating business requirements into technical implementations via instrumentation in games to collect necessary data

- Design and manage A/B tests across multiple titles, ensuring tests are well-structured, statistically valid, and actionable.

- Define success metrics and analytical frameworks to evaluate core gameplay, monetization, and retention experiments.

- Build dashboards and reports that communicate key experiment outcomes and product insights to stakeholders.

- Collaborate with product teams to develop hypotheses and provide data-driven recommendations.

- Work with data engineering to ensure proper event tracking and data reliability.

- Drive the experimentation roadmap across the portfolio to foster a culture of rapid iteration and continuous learning.

Basic Qualifications:

- 2 - 4 years of professional experience. Specific experience with social games, mobile apps, and/or cognitive sciences is strongly preferred.

- Bachelor’s degree in a quantitative field. Honors thesis or Master’s degree with thesis is strongly preferred.

- Experience designing, running and evaluating quantitative experiments

- Proficient with R and/or Python for data modeling and analysis

- Proficient with SQL

- Ability to be self-sufficient and execute quickly when given autonomy

- Flexible team player who will thrive in a dynamic, constantly evolving environment

- Excellent English and communication skills

Preferred Qualifications:

- Previous experience in mobile gaming, especially with free-to-play or hybrid casual games.

- Familiarity with user segmentation, cohort analysis, and predictive mo